What You Get
Connect with the right people at the right time
I build and manage Google Ads campaigns around the services you want to promote, service area, and business goals – whether you’re starting from scratch or already running ads.
Campaign Setup
A strong Google Ads campaign starts with the right foundation to reach people searching for your services.
Keyword Research – Find relevant searches that potential customers are using.
Ad Copy Creation – Write ads that clearly explain your services and give prospects a reason to call.
Conversion Tracking – Calls from your ads and form submissions are tracked from day one.
Landing Page Review – Give feedback on the pages customers land on after clicking an ad to make it easier for them to understand your services and get in touch.
Campaign Management & Optimization
Monitor performance every week and make adjustments as Google’s algorithm collects data about your business and ideal customer.
Bid Strategy & Budget Management – Manage spending based on your goals and performance.
Search Term Review – Identify new opportunities for keywords and cut irrelevant searches.
Ad Testing – Test different ads, copy, and offers to see what generates the best results.
Reporting & Insights
Understand how your campaigns are performing and what to improve next
Monthly Report – Review monthly goals and key metrics including ad spend and cost per lead.
Monthly Strategy Call – We’ll review the past month’s performance, discuss what’s working, and identify opportunities for the month ahead.
Direct Access – You’ll have a direct line to me, the person managing your campaigns.
My Management Fee
Pricing
$500/month
starts at
The monthly management fee differs based on the size and complexity of your account.
Your Google Ads spend
+
Paid directly to Google
Ad spend is paid directly to Google to run your ads. You own your Google Ads account. Your account and data stay with your business, even if you decide to stop working with AREV.
Budget guidance:
No single budget works for every business. Your ideal starting budget depends on your services, location, competition, and lead generation goals.
For most home service businesses, a good starting range is $1,500 to $3,000 per month in ad spend.
Google Ads learns from data. With too little budget, you get too few searches, clicks, and calls to tell what’s working. For example, if clicks in your market cost about $25, a $1,500 budget buys roughly 60 clicks. If about 1 in 10 clicks turns into a call or form, that’s around 6 leads, enough to start learning but not much more. Example numbers only. Your actual costs and results depend on your trade, area, and competition.
$1,500 is a starting recommendation, not a requirement, and we’ll find the right number for your business on our call.
Frequently Asked Questions
What do you need from me to get started?
1
I’ll need some basic information about your business, services, service areas, website, and goals. I’ll also help you with the access and tracking setup needed to manage your campaigns.
What happens after my campaigns are launched?
2
I’ll monitor performance, review search activity, manage keywords and negative keywords, evaluate your ads, and adjust bids as needed. The goal is to use real campaign data to identify what’s working and where I can improve.
How often will you make changes to my campaigns?
3
I’ll monitor your campaigns weekly, but not every change needs to happen immediately. I’ll make adjustments when the data warrants it, whether that means refining keywords, adding negative keywords, improving ad copy, or adjusting bids.
Yes. I track calls that come from your ads and from your website using Google’s call tracking, and count calls that last long enough to be real conversations. If you want call recordings or deeper lead tracking, we can add a call tracking tool, which is billed separately.
4
Do you track phone calls?
Do you work with my competitors?
5
No. Once we start working together, I won’t take on another business in your trade in the same service area.
What happens if I already have Google Ads running?
You don’t necessarily need to start from scratch. I’ll review your existing account to understand what’s already been set up, what’s performing well, and where there may be opportunities to improve before making recommendations.
6
Ready to put Google Ads to work?
If you are a home service business and you want more calls from people searching for your services, let’s talk.